Real estate sales reports and dashboards you can actually trust.

Cost per qualified lead, by source, is the number that changes budgets

Most Indian real estate marketing budgets are allocated on lead volume, because volume is the only number the portals give you. A portal delivers four hundred enquiries a month, so it looks like the best performer, while a smaller channel delivering forty enquiries quietly produces more bookings.

Because the source stays attached to the lead through qualification, site visit and booking, SaudaFlow can report the numbers that matter: qualified leads per source, site visits per source, bookings per source, and — once you enter spend — cost per qualified lead and cost per booking. The first month of that report typically reallocates budget, and it is usually away from whichever channel produced the most raw enquiries.

It also settles the oldest argument in the building. Marketing says the leads were fine; sales says the leads were junk. With qualification and first-response time both recorded, the report shows whether leads went cold because they were poor or because nobody called them for six hours.

• Qualified leads, site visits and bookings per source
• Cost per qualified lead and cost per booking once spend is entered
• First-response time per source and per broker
• Campaign-level attribution retained to booking

Funnel drop-off tells you what to fix this week

A funnel report is only useful if it is specific enough to act on. Knowing that conversion is 2% tells you nothing. Knowing that eighty percent of leads reach contacted, thirty percent reach site visit, and only nine percent of visits reach token tells you exactly where to spend Thursday.

SaudaFlow reports drop-off stage by stage, and lets you cut it by source, project, configuration and broker. The patterns that emerge are usually concrete: one project loses buyers at cost-sheet stage because the all-in number lands badly, one broker gets visits but never asks for the token, one configuration attracts enquiries from a budget band that cannot afford it.

Site-visit-to-booking gets its own attention because it is the ratio that decides a project's month, and because the site-visit data underneath it is trustworthy — visits are geo-pinned check-ins rather than claims on a Friday sheet.

Per-broker truth, without turning it into surveillance

Sales management in Indian real estate frequently runs on activity theatre — call counts recited in a meeting, visit numbers nobody verifies, and a monthly ranking that rewards whoever reports most confidently. Automatic capture makes that unnecessary and, more usefully, makes it obvious.

The per-broker view shows calls made and connected, leads worked, response times, visits actually conducted, and conversion at each stage. The insight that comes out of it is rarely "this person is lazy". More often it is that a broker with mediocre volume has the best visit-to-booking rate on the team and should be running the second visits, or that the highest-activity broker is burning good leads with a bad first call.

Because the underlying events are captured rather than self-reported, a manager can stop policing data entry and spend the review talking about deals. That is the actual productivity gain, and it is larger than any dashboard.

• Calls made, connected and missed — from synced logs
• First-response time per lead, per broker
• Site visits conducted, verified by check-in
• Stage-by-stage conversion per person, comparable across the team

Reports on a phone, and exports for everyone else

A sales head at a project site should not have to open a laptop to know where the month stands. The dashboards run natively in the mobile app, including the evening MIS block and the historical view, so the person who most needs the number has it in the same app the team logs work in.

For the audiences that live in spreadsheets — finance, a builder's CRM team, an investor deck — every report exports cleanly, and the brokerage ledger exports in a form your accountant can reconcile rather than retype.

Reporting inherits the same privacy posture as everything else. The data is tenant-isolated and encrypted at rest in Mumbai, role permissions decide who sees what, and staff access writes an audit row you can read. A broker sees their own numbers; a manager sees their team; nobody at SaudaFlow browses your pipeline.