Does a CRM actually pay for itself? Do the arithmetic yourself.
Your inputs only · No industry statistics used
Most software ROI calculators are a rigged slot machine. They bury a flattering multiplier somewhere in the model, attribute it to a study nobody reads, and return a number the vendor chose before you arrived. They convert well and they are worth nothing, because the moment you work out what one did, you stop believing anything else on the site.
This one shows its working. Every number in the model is yours, including the three estimates — and those are labelled as assumptions, set deliberately low, and editable like everything else. The full arithmetic renders below the results with your values substituted, so you can check it line by line instead of trusting it.
Your numbers
Five facts about your business. Nothing here is pre-filled with an industry average — the defaults are a plausible mid-size Indian brokerage, and you should replace every one of them.
Owners, managers, tele-callers, site staff — everyone who needs a login.
Everything that arrives: portals, WhatsApp, campaigns, channel partners, walk-ins.
The agreement value of a typical booking. 100 lakh is 1 crore.
Of every 100 leads, how many become bookings today. Most Indian property teams sit between 1% and 4%.
Updating the sheet, hunting through WhatsApp, rebuilding the same cost sheet, writing the evening report.
Your assumptions
These three are estimates, not measurements, and they are yours rather than ours. We have set them low on purpose. If a vendor ever hides numbers like these inside the model, the answer it gives you is the answer they chose.
YOUR estimate, not a statistic. We have no data on your leads and will not pretend to. The default of 5% is deliberately low.
Brokerage or margin as a percentage of agreement value. Used to turn booked value into money you actually keep.
Also your estimate. Some of that work is talking to buyers and no software removes it.
What your numbers say
Leads recovered a month
9.8
196 leads do not book today. You estimated 5.0% of them are savable.
Additional bookings
0.20 / month
2.4 a year, at your own 2.0% conversion — no uplift applied.
Additional booked value
₹1.53 crore / year
Agreement value of the extra bookings. Not your revenue — see below.
Additional earnings
₹3.06 lakh / year
What you keep at 2.00% brokerage. This is the number to compare against cost.
Hours returned to the team
65 / month
About 8.1 selling days across 5 people. We do not convert these to rupees — see the note below.
What SaudaFlow costs you
- Tier at 5 seats
- Team
- Per seat per month
- ₹599 (billed yearly)
- Monthly, ex-GST
- ₹2,995
- GST at 18%
- ₹539
- Monthly, all in
- ₹3,534
- A year, all in
- ₹42,409
Payback on the monthly cost
Under a month
How long the extra earnings take to cover one month of subscription.
Bookings a year to break even
0.33
One extra booking at ₹1.30 lakh covers 3.1 years of SaudaFlow.
GST at 18% is input tax credit for a GST-registered business, so your effective cost may be the ex-GST figure. Ask your CA. Five seats or more can also be quoted as Custom, which is priced separately. See the full rate card.
The arithmetic, in full
Every step, with your numbers substituted. There is no hidden multiplier and no step that is not on this list. If you disagree with a line, change the input above it and watch this recalculate.
1. Bookings you get today
200 leads × 2.0% = 4.00 bookings a month
2. Leads that do not book
200 − 4.00 = 196.0 leads a month
3. Leads recovered by faster, tracked follow-up
196.0 × 5.0% (your assumption) = 9.8 leads a month
4. Extra bookings — recovered leads convert at YOUR rate, not a better one
9.8 × 2.0% = 0.20 bookings a month
5. Extra booked value a year
0.20 × 12 × ₹65,00,000 = ₹1.53 crore
6. Extra earnings a year, at your brokerage
₹1.53 crore × 2.00% = ₹3.06 lakh
7. Hours returned a month
5 × 6.0 hrs × 50% × 4.33 weeks = 65 hours
8. SaudaFlow at 5 seats, billed yearly
5 × ₹599 + 18% GST = ₹3,534 a month
What this model assumes, stated plainly
The model has exactly one mechanism: better follow-up means fewer leads go quiet, and leads that do not go quiet convert at the rate your leads already convert at. That is the whole thing. There is no separate line for "productivity uplift", no efficiency coefficient, and no adjustment that makes the output larger without you having typed a larger input.
Recovered leads are assumed to convert at your own current rate rather than a better one. This is the single most common place these calculators cheat — assume a rescued lead converts at twice the normal rate and any input produces a triumphant output. A lead that nearly went cold is not a better lead than your average lead, and there is no honest basis for treating it as one.
The recovery percentage itself is your estimate and defaults to 5%, which is low on purpose. If you believe faster follow-up would save a fifth of your lost leads, set it to 20% and watch what happens — but be honest with yourself, because the number you type is the number the answer is built on.
Hours saved are reported as hours and as selling days, never as rupees. Converting them would require an average salary and a judgment about what a reclaimed hour is worth, and both would be us inventing money on a page whose entire purpose is not inventing money. If you want the rupee figure, multiply the hours by your own loaded hourly cost — you know it and we do not.
The subscription cost is exact rather than estimated: it comes from the same rate card as the pricing page, with GST at 18% shown separately, because for a GST-registered business that portion is input tax credit and your effective cost may be the ex-GST figure. Ask your CA rather than us.
What the model deliberately leaves out
It ignores everything that cannot be counted honestly. Faster response probably improves conversion on the leads you already work, not just the ones you were losing — we do not model that, because we would have to invent the size of the improvement. Fewer double-calls probably protects a deal or two a year. A cost sheet that is right the first time probably saves an argument. None of it is in the arithmetic.
It also ignores the costs on the other side. There is a fortnight where a team is learning new software and is slower, not faster. There is data cleaning that somebody has to do. There is at least one person who will keep their own list on the side for a month. If you want a genuinely conservative view, add a month of subscription to the cost and shorten the first year.
And it does not model churn risk. If the volume is not there, a CRM becomes an expensive spreadsheet, and the honest answer for a solo broker handling eight enquiries a month is to keep the sheet and set phone reminders. Our comparison page against Excel and WhatsApp groups says the same thing at more length.
Before you decide
Three pages that let you check this without taking our word for anything.
Questions about the calculator
Where do the default values come from?
They describe a plausible mid-size Indian brokerage — five seats, 200 leads a month, a ₹65 lakh average ticket, 2% conversion — and they are a starting point, not a benchmark. They are not an average of anything and should not be cited as one. Replace all five with your own figures before you read the output.
Why is the recovery assumption only 5% by default?
Because a low default that turns out to be conservative is a better basis for a purchase decision than a high one that turns out to be marketing. At 5% the model says a fairly ordinary firm still covers the subscription several times over, which is a more useful thing to know than a large number produced by a large assumption. Raise it if you genuinely believe follow-up is where you are losing deals.
Why do you not turn the saved hours into money?
Because we would have to guess a salary and then guess what a freed hour gets spent on. Both guesses would be ours rather than yours, and a rupee figure built on two guesses looks more precise than it is. Hours and selling days are true statements; a rupee figure derived from them would not be.
Does the price include GST?
The calculator shows both. Our rate card is ex-GST — ₹749 per seat per month for Team, ₹599 billed yearly — and GST at 18% is shown as a separate line and included in the all-in figure. For a GST-registered business that portion is normally input tax credit, so your effective cost may be the ex-GST number. Confirm with your CA.
What if the calculator says it does not pay back?
Then it says so, and that is a real result rather than an error. At low lead volumes or low ticket sizes the arithmetic does not work, and the right answer is to keep whatever you are using and revisit when volume grows. We would rather lose the sale than have you cancel in ninety days.
Bring your own numbers to the call
Twenty minutes with your own projects on screen. If the arithmetic on this page does not work for your volume, we would rather tell you now than sell you a subscription you cancel in ninety days.
A real 20-minute walkthrough with your own projects on screen. No card, no self-serve signup — we set the workspace up with you.