SaudaFlow is sold through a short call — we set up your workspace, your projects and your team with you. No card, no self-serve signup.
For brokerages
CRM for real estate brokerages and property agencies.
The defining risk in a growing brokerage is not competition — it is that the business lives on individual phones. Leads in one broker's WhatsApp, follow-ups in another's memory, and a resignation letter that takes two hundred live conversations out of the door with it. SaudaFlow moves the pipeline into the firm: shared inbox, synced call logs, verified site visits, and a reassignment that takes one action instead of one quarter.
Caller ID works even with the app closed — it rides the OS itself.
Open lead card
The pipeline belongs to the firm — not to a handset.
Seats, comfortably
5-50Seats, comfortably
Reassign a leaver
One actionReassign a leaver
Call logs, no reporting
AutoCall logs, no reporting
Per seat, per month
₹899Per seat, per month
What a brokerage fixes first
In order of how much money each one is currently costing the average Indian brokerage.
01
Get the leads off personal phones
Portal enquiries, WhatsApp messages and walk-ins land in one deduped pipeline owned by the firm. The shared WhatsApp inbox means conversations sit against the lead rather than on a handset.
02
Stop losing the 48-hour window
Routing assigns an owner immediately, out-of-hours leads are acknowledged and fanned out at 9am, and the follow-up cadence runs on schedule rather than on whoever remembers.
03
Make the activity numbers real
Call logs sync automatically on Android and site visits carry a GPS check-in, so the Monday review runs on captured activity instead of Friday-evening reconstruction.
04
Manage on conversion, not on effort
Per-broker response times, visit-to-booking rates and stage-by-stage drop-off make it obvious who needs coaching and who should be running second visits.
The resignation test
Ask any brokerage owner what happens if their best broker resigns tomorrow. In most firms the honest answer involves a period of anxiety, a lot of WhatsApp forwarding, and the quiet acceptance that some live buyers will simply be lost — along with, occasionally, the suspicion that a few went with the broker.
That exposure is not a loyalty problem, it is a storage problem. If the conversation history, the call log, the site-visit record and the buyer's stated budget live on a personal phone, the firm never owned them. Moving them into the workspace changes the exit from an event into an administrative action: reassign the book, and the new owner reads the actual threads rather than starting a relationship from zero.
The same structure protects the broker who is still there. A colleague on leave, a manager stepping into a stalled deal, or a closing specialist joining at the negotiation stage can all pick up the context without a handover meeting that never quite happens.
Conversations, calls and visits stored against the lead, not the handset
One-action reassignment of a departing broker's entire book
Cover for leave without a handover meeting
Access revoked centrally the day someone leaves
Where a brokerage actually loses deals
Look at a month of lost leads in an Indian brokerage and the same three patterns appear. A portal enquiry that arrived at 11pm and was first called at 3pm the next day. A buyer who had a good site visit and heard nothing for nine days. And a hot lead worked by two brokers who did not know about each other, which the buyer read as disorganisation.
Each has a structural fix. Out-of-hours routing acknowledges the 11pm lead immediately and fans it out at 9am to the right person by locality and language. Outcome-triggered follow-up sends the thank-you and cost sheet the same evening as the visit, then keeps a cadence running until the buyer replies. And single ownership with dedupe on the phone number means one buyer is one lead with one person on it.
None of these depend on a broker being more disciplined. That is the point — every one of them is currently failing in firms full of hard-working people, because they are memory problems being solved by memory.
Managing a field team you cannot see
A brokerage owner's hardest management problem is visibility. Brokers are at sites, in cars and in cafés, and traditional oversight — a morning huddle and a Friday sheet — produces theatre rather than information. So decisions get made on who reports most confidently.
When activity is captured rather than reported, the picture changes. Calls made and connected come from synced logs. Site visits are geo-pinned check-ins. Response time per lead is a measurement, not a claim. Attendance is marked in the field with location, because a biometric machine at a head office measures nothing about a team that spends its week at projects.
The useful output is rarely "this person is lazy". It is more often that a broker with mediocre call volume converts site visits at twice the team rate and should be handling second visits, or that the highest-activity broker is burning good leads with a poor first call. Those are coaching decisions, and they only exist when the data is real.
Synced call logs on Android, no self-reporting
Geo-verified site visits instead of Friday-sheet counts
Field attendance with location for a team that has no office
Per-broker conversion, comparable across the team
Priced for a firm, not for an enterprise pilot
Brokerages get quoted badly by the CRM industry. The pattern is a low headline price, then a WhatsApp add-on, a call-tracking add-on, a reporting seat and an implementation fee, and by year two the quote has doubled while half the modules are still unconfigured.
SaudaFlow is one flat tier — ₹899 per seat per month, ₹699 on annual, plus 18% GST — with every module included: pipeline, WhatsApp inbox, caller ID and call tracking, site visits, cost sheets, inventory, brokerage, attendance and payroll, dashboards, automations and the full mobile app. The only metered line is the AI voice agent, which is published rather than quote-gated.
There is no self-serve signup, on purpose. Onboarding is a call where we set the workspace up with you — lead sources connected, a project loaded, routing rules built. A CRM abandoned in week two because nobody configured it is a worse outcome for both sides than an honest no on the demo.
How big does a brokerage need to be for this to make sense?
From about three seats upward. Below that, a solo broker gets most of the value from the mobile app alone. The point where a firm feels the difference sharply is around five to eight brokers, when no single person can hold the pipeline in their head any more and leads start falling between people.
Will my brokers actually use it?
The honest answer is that adoption depends on whether the app makes their day easier on day one, which is why caller ID and the shared WhatsApp inbox are the features we lead with. Both save a broker time immediately rather than asking them to enter data for a manager's benefit. Everything else follows once the app is already open forty times a day.
What happens to the data if we stop paying?
You export it. Leads, conversations, site-visit records, cost sheets and the brokerage ledger all export in structured formats — the intent is that switching away is unpleasant because of the workflow, not because your data is held hostage. Nothing about the commercial arrangement depends on lock-in.
Do we need an IT person to set this up?
No. Onboarding is a call — we connect your lead sources, load a project, build the routing rules and get your team signed in. Three things have external clocks we surface on day zero: WhatsApp template approval with Meta takes 24-48 hours, portal integrations take days, and DLT registration for SMS takes two to three weeks.
Get your pipeline off personal phones.
Twenty minutes on a call with your own leads loaded. If your firm is too small for this to pay for itself, we will say so.