What "via a BSP" actually costs you
Meta sells WhatsApp Business messaging on a conversation model and publishes the rates. A Business Solution Provider is an authorised partner that resells that access with tooling around it, and almost every Indian CRM — TeleCRM included, per their public feature pages — uses one. It is a legitimate architecture and it is how most of the market ships WhatsApp quickly.
What it means in practice is two things. First, a margin: the BSP adds a per-conversation or per-message charge on top of Meta’s own rate, which at a few thousand conversations a month is a line item worth reading. Second, a support path: when a template is rejected or a number goes into review, you raise it with the CRM, the CRM raises it with the BSP, and the BSP raises it with Meta.
SaudaFlow connects to the Cloud API directly. Your WhatsApp Business Account is registered to you, template submissions go to Meta from your account, and approval takes the 24 to 48 hours Meta takes — occasionally five days, which is Meta’s timeline and not something any vendor can shorten. The trade is that you own the relationship, including the parts of it that are annoying.