SaudaFlow is sold through a short call — we set up your workspace, your projects and your team with you. No card, no self-serve signup.
About us
About SaudaFlow — built for Indian real estate, in Mumbai
SaudaFlow is a mobile-first CRM for Indian builders, channel partners and brokerages. It is built and operated by AB Corp from Mumbai, which is also where your data sits. This page is the honest version: why we thought the category needed another attempt, the four decisions that shaped what we built, and the things we are not.
Caller ID works even with the app closed — it rides the OS itself.
Open lead card
The product, on the device it was designed for. Everything else — the desktop, the reports, the admin view — was built afterwards, around this.
Where we are and where your data is
MumbaiWhere we are and where your data is
The company behind SaudaFlow
AB CorpThe company behind SaudaFlow
Products: SaudaFlow and Cusina
TwoProducts: SaudaFlow and Cusina
IST support window
10am-10pmIST support window
The four decisions that shaped the product
Every product is the sum of a handful of early choices you cannot undo later. These are ours, and each one has a visible consequence you can check in the software.
01
The phone is the product
Not a companion app. The pipeline, the calls, the WhatsApp threads, the site-visit check-ins and the cost sheets were designed for a mid-range Android in a lift with two bars, and the desktop was built around that afterwards.
02
WhatsApp goes inside the record
Not a template blaster bolted onto the side. Inbound and outbound in the lead, searchable, so the negotiation does not walk out of the firm when a broker does.
03
India is the platform, not a locale
Floor rise, PLC, GST, TDS 194H, DLT registration, TRAI disclosures, RERA-aware records, data in Mumbai. None of it is a settings toggle bolted onto a product designed elsewhere.
04
Publish the price, sell with a call
The number is on the website so nobody has to negotiate for it. The workspace is still set up by a person on a call, because CRMs handed to strangers with an empty database do not survive to month three.
Why we built it
Indian real estate is sold on a phone. A lead arrives from 99acres at six in the morning, lands in a WhatsApp group, gets called by whoever is awake, and the actual negotiation — the price the buyer pushed back on, the floor they wanted, the month their loan clears — happens in a personal chat on one broker’s handset.
The CRMs sold into this market were largely designed for businesses that run on email, then localised. They ask a broker to open a laptop, retype what already happened on WhatsApp, and maintain a second version of the truth. Predictably, the second version is always worse than the first. So the software gets bought in January, half-adopted by March, and quietly abandoned by June, while the pipeline stays where it always was.
That is not a discipline problem you can train away. It is an architecture problem: the CRM is not in the place where the work happens. Fixing it meant starting from the phone and the WhatsApp thread rather than from a lead table with a mobile view.
What we decided to do differently
Four things, and none of them are especially clever. They are just choices most of the category declined to make.
The price is published, in rupees, per seat, with GST stated — no quote gate, no seat-band maths, no price that depends on how eager you sounded on the call
The WhatsApp conversation lives in the lead record, so the firm owns the relationship rather than the individual holding the handset
Caller ID names the lead before you say hello on Android, with the app closed — and we say plainly that iOS cannot do this rather than implying it can
Your data stays in the Mumbai region, and the DPDP Act 2023 workflows are in the product rather than in a policy page nobody reads
What we are not
A short list, because being specific about the gaps is the only way the rest of this site earns any credibility.
We are not a large company. There is no headcount on this page and no funding announcement, because neither would be relevant to whether the software works for your desk. We are not an enterprise platform with a professional-services arm — if your evaluation requires a six-week implementation and a named delivery manager, we are the wrong shape.
We have not won awards, we do not publish customer counts we have not earned, and we do not hold certifications we have not been through. Where a page on this site would normally carry that kind of proof, it says what is actually true instead. The awards page is a single honest paragraph rather than a badge wall.
The company, and the other product
AB Corp is the company. It is based in Mumbai, it is the entity named in the Terms of Service, the Privacy Policy and the Data Processing Agreement, and it is the GSTIN that appears on your invoice. SaudaFlow is founded and led by Ankit Bhadauria.
AB Corp also runs Cusina, a multi-tenant point-of-sale system for restaurants, at cusina.tech. It is a separate product with separate customers and separate data — mentioned here only because a company that pretends to have one product when it has two is starting the relationship with a small lie.
The reason we stay close to the Indian market rather than chasing a global one first is unromantic: it is the market we can call. When a builder in Thane says the cost sheet is wrong for their floor-rise structure, we can be on a call about it that afternoon, and the fix ships in a version they will actually receive.
How we work with the people who use it
There is no free trial and no self-serve signup, deliberately. Every workspace is provisioned by an operator after a demo call, at the tier and seat count that were agreed on it, with real project names already in place.
Support is email and in-product chat, 10am to 10pm IST, answered by the people who build the product rather than a first-line queue whose job is to deflect. That does not scale forever and we know it. While it does, it is the fastest feedback loop this company has.
If you want to shape what gets built rather than wait for it, the Design Partner Program is a real, limited intake and it is open.
AB Corp, a company based in Mumbai, India, founded and led by Ankit Bhadauria. AB Corp is the entity named in the Terms of Service, the Privacy Policy and the Data Processing Agreement, and its GSTIN appears on every invoice we issue.
How big is the team?
Small. We do not publish a headcount, because a number on an About page tells you nothing about whether the software works and everything about what we want you to assume. What is relevant: support is answered by the people who build the product, 10am to 10pm IST, and that is only possible at our current size.
Have you raised funding?
There is no funding announcement on this site. If that changes it will be stated plainly here rather than turned into a press release with a growth chart. What you should care about instead is that the pricing is published, the data is in Mumbai, and the export path out of SaudaFlow is documented and supported.
How many customers do you have?
We do not publish a customer count, and we will not invent one. Every "trusted by 500+ businesses" line you have read in this category was written before the 500th business existed. When we have customers willing to be named and quoted, they will appear with their real names and their real words, or not at all.
What is Cusina, and does it share my data?
Cusina is a separate product from the same company — a point-of-sale system for restaurants, at cusina.tech. It has its own customers and its own data. Nothing from a SaudaFlow workspace is visible to it, and the two are operated as independent products.
Do you work with firms outside India?
The product is built India-first and the wedge is Indian real estate — that is where the compliance work, the currency, the tax handling and the data residency all point. We are not going to claim readiness for a market we have not done the work for.
Judge us on the demonstration, not the About page
Twenty minutes with your own projects on screen, and a straight answer about whether SaudaFlow fits your firm. No card, no signup form.