For channel partners

CRM for real estate channel partners and property consultants.

You work for six developers at once. Each has a different inventory position, a different commission rate, a different tranche structure and a different idea of how long ninety days is. SaudaFlow keeps those pipelines in separate lanes inside one CRM, records attribution at the site visit before anyone disputes it, and turns brokerage into a ledger with GST, TDS and ageing instead of a spreadsheet one person maintains.

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A real 20-minute walkthrough with your own projects on screen. No card, no self-serve signup — we set the workspace up with you.

Six builders, one queue — and nothing gets mixed up.

Lanes, rates, tranches: Per builderLanes, rates, tranches
TDS under 194H: 2%TDS under 194H
Receivables ageing: 30/60/90+Receivables ageing
Attribution recorded: At the gateAttribution recorded

How a partner firm runs on SaudaFlow

The organising idea is that every builder relationship gets its own lane, and every lane rolls up into one view of the business.

01
One queue, builder-scoped
Portal enquiries, WhatsApp messages and leads shared in by developers land in one deduped queue, each tagged to the builder and project it belongs to. Nobody pitches Lodha inventory to a Godrej enquiry.
02
Attribution at the site visit
The check-in at the gate carries a GPS pin, timestamp, photo and your firm's name. That record exists months before a payout conversation, which is exactly when it stops being an argument.
03
Brokerage accrues on booking
The moment a deal is booked, expected brokerage accrues at the rate you agreed with that builder — percentage, flat or slab — split into the tranches you actually get paid in.
04
Chase with an invoice number
Invoices go out GST-correct with your GSTIN, TDS at 2% under section 194H shown clearly, and the ageing view tells you which developer has held your money for a hundred and forty days.

Six builders is six businesses wearing one coat

A partner firm that looks like one company on its letterhead is operationally six. Different inventory to sell, different pricing to quote, different site-visit protocols at each project, different finance contacts to chase, and different commission economics that decide which deal is worth pushing this month.

Most firms manage this with one spreadsheet per builder and a WhatsApp group per project, which works until the firm grows past the memory of the person holding it together. Then leads get pitched the wrong project, a site visit gets scheduled at a gate that closed at six, and a tranche that fell due on registration is never invoiced because nobody knew registration had happened.

Scoping by builder inside one CRM keeps the separation without the fragmentation. Each lane holds its own inventory view, pricing, brokerage terms and site-visit history. The roll-up gives you the thing no spreadsheet arrangement ever does: total pipeline, total accrued brokerage and total receivables across every developer you work with, on one screen.

Leads scoped to builder and project from the moment they arrive
Separate rate cards and cost sheets per developer
Commission terms held per builder with the agreement reference
A single roll-up view across every relationship

Attribution is the whole business, and it is won at the gate

Everything a channel partner earns rests on one claim: this buyer was ours. That claim is easy to make and hard to prove, which is why it is disputed so often and why it is usually settled in the developer's favour.

The moment attribution actually becomes provable is the site visit. A geo-pinned check-in at the project gate, timestamped, with a photo and your firm named as the accompanying party, is contemporaneous evidence created before anyone had a motive to remember it differently. It costs the broker one tap on arrival.

Where the developer also runs SaudaFlow, this gets cleaner still: leads shared to you arrive scoped with attribution already attached, and the booking that follows carries it through to the brokerage accrual. The payout conversation becomes a lookup rather than a negotiation about history.

The ledger that gets you paid on time

A mid-sized partner closing forty deals a year across six developers is carrying a receivables book worth more than the annual salary bill, and almost always tracking it in one Excel file maintained by one person. The losses are attritional rather than dramatic: an uninvoiced tranche, a rate paid at 1.75% when 2% was agreed, a payout at a hundred and forty days because the person who chased it left in March.

Structured brokerage makes each of those visible while they are still fixable. Every booked deal carries its expected brokerage from day one, so a missing invoice is an exception the system raises. Tranche triggers are tracked against agreement, registration and possession, so a tranche that came due while nobody was watching does not simply evaporate.

The tax treatment is handled properly because your CA will check it. Brokerage is a service at 18% GST with place-of-supply rules deciding CGST-plus-SGST versus IGST; TDS under section 194H is deducted at 2% on base commission — the rate since 1 October 2024 — with the certificate reference tracked against the payment. Your accountant gets a structured export, not a shoebox.

Expected brokerage attached to every booked deal automatically
Tranche triggers on agreement, registration and possession
GST at 18% with place-of-supply applied correctly
TDS at 2% under 194H with certificate references tracked

A team of eight that behaves like a team of thirty

Partner firms compete against developers' in-house teams that have more people, better collateral and a permanent presence at site. What they can win on is speed and memory: answering first, knowing what the buyer said last week, and quoting the right all-in number without a call back to the office.

That is what the mobile build is for. Caller ID names the buyer before the second ring with their project, budget and last note. Cost sheets for a specific unit generate and go out on WhatsApp from a car. Site visits check in offline in a basement. Follow-up cadence runs whether or not anyone remembers, and stops the second the buyer replies.

Internally, sub-brokerage splits and incentive slabs compute off the same booked deals, so a broker's earnings screen and the firm's payable position are two views of one number. Nobody has to visit the accounts desk on the third of the month to find out what they earned.

Works with the rest of SaudaFlow

The full partner storyLong-form detail on multi-builder pipelines and the ledger.Read more Brokerage & commissionAccrual, GST, TDS at 2% and the ageing view in detail.Read more Site visitsWhere attribution is created, before it can be disputed.Read more

Frequently asked questions

Do the builders I work with need to be on SaudaFlow?

No. The CRM stands alone — your own leads, your inventory notes, your site visits and your brokerage ledger all work from day one regardless of what the developer uses. Where a builder is also on SaudaFlow, their shared leads land in your pipeline automatically with attribution attached, which is simply a cleaner version of the same thing.

How does it keep six builders from getting mixed up?

Every lead, site visit, cost sheet and brokerage record is scoped to a builder and project from the moment it is created. Rate cards, commission terms and tranche structures are held per builder. You get separation where you need it and one roll-up view across the whole business where you want it.

What TDS and GST treatment does the invoicing use?

Brokerage is a service at 18% GST, with place-of-supply rules deciding between CGST plus SGST and IGST. TDS under section 194H is computed at 2% on base commission, the rate in force since 1 October 2024, with the certificate reference tracked against the payment so year-end reconciliation is a report rather than an excavation.

What happens to my leads if a broker leaves?

They stay with the firm. Leads, WhatsApp threads, call history and site-visit records sit against the lead in the workspace, not on a personal handset, so reassigning a departing broker's entire book is one action. This is usually the first thing partner firms notice they were exposed on.

See your receivables aged by builder.

Bring last year's brokerage sheet to the call. We will load it, age it, and show you what has been outstanding past ninety days.